From concept and visual direction to artwork coordination and factory sign-off — I own the full packaging journey for cosmetic and household brands.
View selected workI'm Alissa, a designer and Global Brand Design Manager with 5+ years of experience building, evolving, and scaling brand identity systems across international B2B and B2C environments — with a strong focus on cosmetics, household products and private label.
I translate brand strategy into cohesive, scalable design systems across packaging, campaigns and experiences — taking concepts all the way from visual direction to print-ready production file. A cross-functional leader with a systems mindset, I combine design craft, process excellence, and AI-enabled workflows to drive consistency and impact at every stage of the packaging journey.
Good packaging disappears into the ritual. You stop seeing the bottle — you only feel the brand.— Design philosophy
A multi-market packaging design concept for Knorr's Plant Based range — spanning stock cubes, flavour bouillons, seasonings and sachets. Bold colour-coded system across Knorr and Royco sub-brands, designed for global rollout across European, Latin American, and Asian markets. Vegan-certified, 100% natural ingredients, full visual consistency from shelf to campaign.
Packaging design concept for Knorr's Plant Based Goodles — a vegan-friendly instant noodle cup made with 35% vegetable. Bold green identity within the Knorr Plant Based system, fresh ingredient photography, and clear nutritional callouts. 200 kcal per portion, 3-minute cook time.
Experiential concept design for the 6th floor elevator at Unilever HQ, Weena Building, Rotterdam. A three-state elevator door wrap — closed, opening, open — revealing a Knorr journey from field to kitchen. Designed to bring the brand's plant-based identity to life in the physical workplace.
E-commerce mobile app mockup (UI/UX) designed for Unilever Food Solutions — a chef-facing platform for browsing products, exploring chef recipes, ordering ingredients, and managing purchases. Clean orange brand identity translated into a full app experience across home, product detail, recipe, and cart screens.
Full front-and-back packaging design for Biota Nutri's Biota Iron Powder — a professional-grade plant nutrient product for growers. Bold agricultural photography wrapping a stand-up pouch, with high-impact yellow typographic hierarchy, QR code integration, and complete regulatory back-panel layout including benefits, application, properties, warning, and warranty sections.
Full packaging design for TAADAA's Keto Thai Milk Tea — a bold, hand-lettered label system spanning tin canister and carton box. Warm terracotta palette with botanical leaf illustrations, playful mixed typography, and a 0% sugar keto positioning. Concept to print-ready artwork.
Dual packaging design for TAADAA's organic diet tea range — a day/night system. Good Morning in warm cream with botanical herb illustrations; Good Night in deep navy with detox vegetable motifs. Two distinct visual identities united by the TAADAA brand system. Concept to print-ready artwork.
Looking for a packaging designer who can own the full process — from creative concept to print-ready production? I'd love to connect.
